Today’s online consumer expects real estate professionals to provide extensive, quality online information when it comes to searching properties. With that in mind, it is essential you consider this expectation when developing your online presence.
Internet Data Exchange, or IDX, provides you the ability to allow consumers to search listings from your website. PAAR offers several options for you to implement this function.
Embed a frameable link. You may embed or attach a frameable link to your website which will allow a search page to appear when potential clients visit your page. You can do this through the set-up tab in MLS at no additional charge.
Work with a web designer. You may work with a web designer to customize a search page. PAAR maintains a list of approved vendors which brokers and agents may contract with directly in order to create a search page for a website. To request a list of PAAR approved vendors, click here. [NEED LINK]
IDX feeds are available to Designated REALTORS®; however, if your broker has a feed and displays the search on a company website, you may be able to link to that site.