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Mission and Strategic Plan

About PAAR

The Prescott Area Association of REALTORS® (PAAR) is a non-profit trade organization dedicated to helping its nearly 2,500 REALTOR® members find success. PAAR is dedicated to providing services, resources and support that our members need to thrive in the real estate industry including an independent multiple listing service, educational resources through our own school, and more.

The Association is active in the Quad Cities area working with non-profits, local governments, and industry professionals to build a better community, advocate for private property rights, and protect the real estate industry.

We welcome you to the PAAR community and look forward to supporting your success!

Our Mission

The Prescott Area Association of REALTORS® empowers and equips members to achieve business success while providing unparalleled service to their clients and communities.

Strategic Plan

The strategic plan sets long-term goals for the association and creates a blueprint for the organization's future.

The 2024-2025 strategic plan encompasses four key priorities:

  • Advocate
  • Educate
  • Impact
  • Lead